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VIDEO: Persuading to Pedal

October 28, 2010 By Tom Niemisto, Video Production Specialist

There are typically two ways to get children eating vegetables: modeling good behavior or trickery. A similar approach applies in getting adults to exercise. Nice Ride Minnesota, a bike-sharing program, hit Minneapolis streets in the beginning of the summer. Its aim is twofold--encourage healthier lifestyles and cut traffic congestion. Organizers report a larger number than expected is using it. Are folks using pedal power because their friends are or just being tricked by a novelty into doing what’s good for them?


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