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VIDEO: Rock ‘n Read Project Rolls Out

August 14, 2014 By Briana Johnson, Video Production Specialist

A Minneapolis nonprofit is on a mission to close the achievement gap and get all students reading at grade level by using an innovative program that brings together new technology and an old city bus. Meet the Rock 'n Read Project.

Rock 'n Read executive director, Bill Jones, came up with idea to help struggling readers. He converted a Metro Transit bus into a mobile computer lab outfitted with 30 laptop computers. They use a software program, TUNEin to READING, described as a "research-proven, computer-based reading intervention" to engage students in reading through the use of song.

The bus rolled out this summer and has helped more than 100 students in North Minneapolis. The Rock 'n Read bus hopes to branch out to many other schools, and recreation centers in Minneapolis as well as St. Paul.

Minnesota 2020 caught the bus to learn more about this unique program.


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  • Pamela says:

    August 14, 2014 at 7:27 pm

    This is amazing.  When students can’t read, they can’t succeed.  In school, on tests, in life, at a job, wherever they go.  Learning to read is fundamental to our childrens’ futures!  I hope schools across Minnesota and the country will take a look at this creative initiative, and the TUNEin to Reading program and adopt it in any form they can to help students everywhere.  Congratulations for a wonderful idea and clearly the kids love the opportunity you have provided for them!